- Case Study -

Willems

From solid foundation to digital visibility: the transformation of Willems Veranda's.

Website portfolio (11)

Starting-point

During our partnership with Willems Veranda's, we worked to strengthen their brand and increase their online visibility in a competitive market.

With a combination of branding, digital marketing and strategic SEO, we laid a solid foundation that significantly strengthened their position in the market.

Situation

Willems Veranda's, an established name in their industry, was looking for ways to further strengthen their brand and attract new customers through digital channels.


Challenges

Online visibility on key keywords was limited.

A cohesive digital strategy to reach customers and generate leads was lacking.

The brand needed a refresh to stay relevant in a changing market.

 

Brand Strategy and Branding.

We created an updated logo and visual identity that reflected Willems Veranda's core values: quality, craftsmanship, and modern aesthetics.

This was translated into consistent communication materials and digital channels.

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SEO and Digital Marketing

We optimized the website and implemented targeted SEO strategies to dominate key keywords such as "flat-roofed living porch" and "modern home porch."

Thanks to strategically placed content, search engine rankings increased significantly, with 51 keywords in the Top 3 and 77 keywords in the Top 10.

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Campaigns and Creation

We developed a multi-channel approach, including social media, television and radio campaigns, and inbound marketing.

This increased engagement and conversion of interested customers.

 

Brand makeover: Visual and auditory

A unique identity was created to make Willems Veranda's also recognizable in a non-visual way.

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Results

 

The results speak for themselves and show how the combination of strategy and execution contributed to Willems Veranda's success:
 
 

SEO Performance

 


51 keywords in the Top 3, including key search terms such as "living porch with flat roof" (+99 places).

77 keywords in the Top 10, with an overall visibility growth of +27.92%.

Average position improved from 52 to 28, with potential to grow further to 21.

 

 

Brand impact

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Willems Veranda's was recognized as "Brand of the Year 2023, 2024 and 2025," a testament to its strengthened brand identity and visibility.

 
 
 

Digital transformation

 
Targeted content and a new website increased not only traffic but also lead generation through digital channels.
 

 

Reflection and Lessons Learned

This collaboration highlighted how important a strong foundation in SEO, branding, and strategy is to achieve sustainable results. The process also highlighted the importance of internal collaboration and a consistent long-term vision.

 


 

 

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Find out how we can strengthen your business with strategy, branding and digital marketing.

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