- Case Study -
A Taste of Social Media Marketing.
Here’s how we launched a 3-star Michelin restaurant to 50k followers
Meet the brand
Hof van Cleve is a world-renowned fine dining restaurant in Kruishotem, Belgium. With 3 Michelin Stars, they’ve made a name for themselves with their locally sourced ingredients and imaginative takes on traditional Belgian food.
These days, 3 Michelin Stars aren’t enough to guarantee consistent success. In the highly competitive culinary world, restaurants need a strong online presence that gets potential diners’ mouths watering. Occasional, non-strategic posts on Instagram weren’t enough. They weren’t bringing in new customers, and they weren’t strengthening a relationship with current ones. This lack of authenticity, presence, and community engagement caused the one-and-done curse that plagues the restaurant industry. Customers would try it out – and most wouldn’t go back.
We revamped Hof van Cleve’s digital marketing strategy by focusing on authentic storytelling and organic growth – no paid ads. This included consistent, relevant, and genuine content creation:
- Featured posts on the newest dishes
- Sharing their story and philosophy
- Behind-the-scenes footage
- Engaging and personalized interactions with their audience
Organic Impressions monthly
Hof van Cleve is now a leader in social media marketing for fine dining establishments. They’ve grown from practically zero impressions to an active, dynamic account with over 50k followers. This all-organic method has created a powerful connection with their following, brought in new customers, and set them on track to continually grow their audience worldwide.
By focusing on consistency, relevancy, and authenticity – we helped transform their online presence.
This all-organic method has created a powerful connection with their following, brought in new customers, and set them on track to continually grow their audience worldwide.
Hof van Cleve is a shining example of the importance of storytelling and the power of consistency in digital marketing for businesses globally.