5 min read

What CMS to choose ? Hubspot versus Wordpress

CMS or content management system is a software suite that allows you to build manage and update the website of your dreams. There are many options in the market, each with its pros and cons.

So today let’s pick two of the best CMS platforms against each other to see who comes out on top?

Picking a CMS that does not align with your website goals can potentially stack on a lot of extra work for you and your teams, especially considering that the fundamental goal of any CMS is to reduce design and maintenance time.
Choosing the right CMS allows you the freedom to produce targeted, optimized content for your website, boosting your position in the search results and generating wins for your business.



Content Management System


So, what is the difference between HubSpot and WordPress?

Let’s start with WordPress

WordPress powers around 35 % of all the websites on the internet. This amounts to more than 75 million websites. Users can start creating content instantly once they’ve signed up. However, it does require a few additional software programs to build out a full-blown website.


HubSpot on the other hand combines all of WordPress’ features with a complete CRM system. This is essential for business websites as you can convert visitors into leads and then automatically store them in.

Here above HubSpot CMS compared to WordPress while we might be a little biased, HubSpot does stand as the ultimate fully integrated marketing solution. So, let’s deep dive into how HubSpot and WordPress stack up across eight key areas so you can have peace of mind that you are making the right decision.

  • Blogging

The most obvious feature of CMS is finding software that makes blogging possible. A blog interface can either streamline your creativity or slow you down with poor usability and complex tools.

HubSpot interface with blogging is super clean and simple enough that anyone can use it. It allows you to craft effective content marketing strategies where every piece of content plays a part. You have the opportunity to design and optimize your blog as you write it through the available list of features. Some of these features include mobile optimization, SEO tools, Calendars, analytics, AMP Support, call-to-action creators, and content collaboration.

WordPress at its core was founded to make the blogging process super lightweight and easy. It's by far the strongest element of the platform. However, anything else you wish to go beyond plain text blogs requires separate software. For example, if you want to ensure that your articles are optimized for SEO, you have to install an SEO plugin.


  • Website management

 Your website works around the clock to deliver the best experience possible for your visitors. It's essentially your best salesperson. So hook it up to the right CMS and let it do all the hard work for you.

HubSpot is famous for its simplicity. Its drag and drop interface can be extended to create a custom experience on individual pages. You could also choose from thousands and templates within the HubSpot marketplace or even create your pages without any tech help. With WordPress, you can usually spot their sites from a mile away as they tend to look quite similar. It usually takes far more legwork to build a unique website that stands out.

WordPress grants you access to basic tools for keeping your content organized and accessible, and the process for updating pages is relatively simple. Although if you need options for the design of individual pages, you’ll need to enlist the help of specialized site-building software.

  • Data Analyst

A CMS with limited analytics is like a computer without a screen. You need to be total across how your content is performing and what part of your strategy you need to adjust.

HubSpot Analytics is essentially a digital microscope. It allows you to get specific by centralizing, visualizing, and reporting on data. As it’s so comprehensive and organized, all of the important data is in one place. And as a bonus, you also have access to search analytics, competitive tracking, and contract timelines. Measuring content performance with WordPress however, is a little complex. While you do get access to the base metrics, you have to put in a bit more effort to get a view of the overall performance.

As with many of the portals on WordPress, you’ll need to introduce third-party software to connect your site with google analytics. Depending on your goals and needs, you may need to use paid analytics tools, which could bring a little more complexity to your site.

Data analyst

  • SEO

You need your audience to be able to find you when they are looking for solutions to their problems. Despite its importance, however, there are not that many CMS options that provide SEO options, although just as it’s aligned with inbound.

The HubSpot CMS is built for next-level SEO Optimization. These tools help you evaluate and fine-tune each page as you write it. Some other SEO features:

HubSpot offers are inbound link tracking, Google search console integration, competitor analysis, and page performance tracking. When you take the initial step in signing up for WordPress, you don’t receive any functionality. However, you can access both free and paid plugins. Nearly all the bloggers and marketers using WordPress rely on a bunch of third-party SEO tools coming with more confusion and headache a lot of the time.

  • Social Media

In our connected digital world, social media and content go hand in hand. Without social media integration on your CMS, you can expect to be spending a lot more time and energy distributing your content and connecting with your people.

HubSpot recognizes you will need to get your content in the hands of your customers, so in response has made the management of storytelling possible, allowing you to keep your eye on social conservation and overall trends in your social performance.

WordPress has started to shake up its design a bit to make social sharing easier. However, you still need third-party tools to maximize sharing. Unfortunately, you would not be able to monitor your performance, meaning you will have to analyze results through extra software.

  • Landing Pages

While both HubSpot and WordPress recognize the different functions of pages and posts, only HubSpot provides a full set of tools for designing a landing page that gets the visitor to convert. HubSpot design templates are famously extremely responsive and easily customizable. HubSpot also gives you the option to build and create forms to capture leads. There is also an optimizer tool to boost SEO value and option A/B test your landing pages.

WordPress is equipped with a wide range of custom themes and software plugins to help you develop professional landing pages. However, most of the truly versatile landing page plugins require extra paid subscriptions, which in most cases don’t work all that well together.

  • Email Marketing

Email automation is the communication method that works to build a business's online presence. It allows you to streamline your processes for vital components of your marketing strategy, like lead nurturing. Without the right automation toolset in stone, your team will likely fill their waking hours writing emails, recording leads, and keeping contact properties upstate in CRM.

HubSpot serves up several awesome solutions to simplify the most tedious of tasks. About emails, you can write A/B tests and add personalization to customize and optimize your messaging, not to mention you can automate the sending process.  one of the best marketing automations in the CMS is the workflow. You can create targeted workflows using list segmentation to personalize your emails for every contact in your database.

We can cut WordPress a bit of slack here, as most CMS options are without email marketing capabilities. To build relationships with leads, you have to rely on alternative tools.

 In the WordPress world, Mailchimp integrations are popular, but once again it means relying on third-party software.


  • CMS Essentials:

CMS options aside, you need to have the basics of speed, stability, and uptime.

HubSpot’s ever-evolving nature means that the code is always up to date. You can rest assured that make your website security is covered thanks to features including a firewall, secure sockets, layer protection, intrusion detection systems, and distributed denial of service mitigation.

While we don’t mean to bash WordPress as a CSM. We have to let you know that it is infamous for its security holes and flaws, even as the open-source community keeps the cool software fairly stable. However, all those extra plugins and widgets mean that you’ll often end up with tuns of vulnerabilities that are difficult to keep tabs on.



Given the results of this review, it is clear that HubSpot has an advantage over WordPress leads. To be fair, HubSpot is hardly a content management system. It is a full-fledged inbound marketing tool that should be used as such.

As for WordPress, keep in mind that if you want to create an online store or any other type of e-commerce site, WordPress is the way to go. If you want to stay with both feet on the ground and don't need all the advanced marketing tools, WordPress will not let you down.

And even if it did, if for some reason you prefer WordPress, you can combine HubSpot's CRM with the WordPress CMS. It's like having the best of both worlds in your hands.

You can benefit from both WordPress and Hub Spot. However, by hiring qualified software engineers to make the most of it, those benefits become even greater.


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