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Christophe Dejaeghere Jul 1, 2021 11:30:00 AM
Social Media Week reports viewers retain 95% of video messages they watch. Fifteen percent of all content on Facebook in 2020 was video according to Social Insider. Seventy-plus percent of YouTube viewers said that the platform makes them aware of new brands.
That’s just the beginning of the astounding statistics regarding video marketing on social media.
In this blog, we’ll look at what video social media marketing is, why you should do it, and a brief introduction on how to do it well.
The team at CNIP New Media are experts on digital marketing and advertising. Over the years, they’ve worked with SMEs all over the globe, TrendsTop 500 companies, and startups to create outstanding digital assets, build brand awareness, and deliver verifiable increases in sales.
Let’s jump right in!
As its name states, social media video marketing is using video as part of a social media marketing. You can use video in almost any situation on social media. Video can be inserted into posts, advertising, responses to customer reviews, and much more.
Video allows users to listen to, understand, and respond to a lot of information in a short time. Whether the information is a direct sales appeal, just informative, or a how-to video, viewers can learn a lot quickly.
The statistics above should be enough information to show you that social media video marketing is vital in 2021, but here are a few more reasons:
All of this video content is being created for one reason: people are watching it. Video is the medium of the modern internet.
The advent of 5G high-speed mobile phones will make watching video from anywhere even easier and faster.
Social media video marketing is a vital part of marketing now and will probably be the majority of marketing in the near future.
In this section, we want to touch on some hints and ideas. A comprehensive guide to doing video marketing might fill a book, but there are some fundamental points that everyone should consider.
Each social media platform has its own recommended length.
You can break the rules, but those are the lengths the experts have decided are the most watched and engaged with.
Before you create videos for social media, watch a lot of them. Make notes on what’s engaging and what doesn’t work.
Notice most of the videos have closed captions, text on the video, and other features that make it easier for the viewer to enjoy the videos.
The answer is really about who your audience is and which type of video they’ll respond to best.
Ads are excellent for including a call-to-action button. Inserted randomly in a person’s feed, ads often look like native videos. If you create video ads, don’t make them annoying or full of a lot of over-promising. Most consumers are savvy to these techniques and will scroll past.
Posts allow you to create curated content for your brand. Those videos will always be found on your profile. This allows you to build a library of interesting and useful content. If a person lands on one of these videos, they're more likely to click on others by you.
If you’re going to create video posts, it's wise to consider “evergreen” content. This is content that is useful for a long time after it’s posted. For example, how to powerwash (reset) your Chromebook would be evergreen content. It might not be valid forever, but it will be useful for months or years.
Video is marketing today and will be marketing into the future. Watch any science fiction movie that’s set in the future and there’s video playing everywhere.
If you’re looking for a powerful marketing tool to land more customers and make more sales, you need quality video production and a great marketing plan.
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