2 min read

Smartschool and Hubspot : The perfect match

If you are active in education, chances are you are familiar with Smartschool. This cloud platform provides solutions for the daily tasks of teachers, students, parents and the school board. HubSpot, on the other hand, is a powerful marketing automation platform that allows companies to streamline and improve their marketing and sales activities. But did you know that you can link these two platforms to create a perfect tandem for marketing automation and customer success in education?

Below, we explain how to integrate Smartschool with HubSpot and how to use this combination to take your marketing and customer success activities to the next level.

Why combine Smartschool and HubSpot?

By integrating Smartschool with HubSpot, you can automatically sync student and parent data with your HubSpot CRM. This allows you to easily collect relevant information about students and parents, such as their contact information, interests, and behavior on your website. With this data, you can create targeted marketing and customer success activities, such as:

  • Email marketing campaigns to recruit new parents and retain existing parents
  • Lead nurturing activities to attract and retain students
  • Tailored offers and promotions to increase your market presenceSatisfaction surveys and feedback to improve the experience of students and their parents

By linking Smartschool and HubSpot, you can perform all of these activities more easily and efficiently, allowing you to spend more time and resources on your core tasks.

How to integrate Smartschool and HubSpot.

Integrating Smartschool and HubSpot is easy. Just use the Smartschool API to create the integration. Here is an overview of the steps to follow:

  1. Create a HubSpot account and make sure you have administrator privileges.
  2. Create and copy an API key in HubSpot.
  3. Go to your Smartschool account and open the admin panel.
  4. Navigate to "Settings" and click on "API Settings."
  5. Click "Create new API key" and paste the API key you created in HubSpot.
  6. Choose the permissions you want to assign to the API key.
  7. Click "Save."

Ter Groene Poorte

TGP Bruges. Website in Hubspot CMS

How to use Smartschool and HubSpot for marketing automation and customer success

Once Smartschool and HubSpot are linked, you can use this combination to automate and improve your marketing and customer success activities: CMS

  1. Collect data from students and parents

With Smartschool and HubSpot integration, you can easily collect and store student and parent data in your HubSpot CRM. This includes information such as contact information, interests and behavior on your website. With this data, you can create targeted marketing and customer success activities tailored to the specific needs and interests of your target audience.

  1. Personalize your marketing activities

HubSpot allows you to create personalized emails and messages tailored to the interests and needs of your target audience. By integrating data from Smartschool, you can personalize these emails and messages even further by using specific information about students and their parents.

  1. Automate lead nurturing activities

With HubSpot, you can automate lead nurturing activities to attract new students and retain existing ones. By integrating Smartschool data, you can further personalize these activities and tailor them to the specific interests and needs of your target audience.

  1. Collect feedback from customers

With HubSpot, you can automate customer satisfaction surveys and feedback to improve the experience of students and their parents. By integrating Smartschool data, you can make this feedback even more targeted and tailored to the specific interests and needs of your target audience.

  1. Analyze the performance of your marketing efforts

HubSpot allows you to analyze and optimize the performance of your marketing efforts to achieve better results. By integrating Smartschool data, you can further refine these analyses and tailor them to the specific interests and needs of your target audience.

The integration of Smartschool and HubSpot can be a powerful combination to automate and improve your marketing and customer success efforts. By integrating data from Smartschool, you can further personalize and tailor your activities to the specific needs and interests of your target audience.

Contact CNIP for marketing automation combined with Smartschool. Put your school on the map this way.

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