Organic Social: Content Marketing Ideas From a Pro

When most people think of marketing their products and services, thy immediately think about paid advertising. However, it's important to remember that organic social media still plays a role in your marketing strategy.

Organic Social: Content Marketing Ideas From a Pro

One of the things that are important to keep in mind is that organic social media is still possible. But it became harder to use over time. And this is one of the reasons why so many people don't even consider the idea. Nevertheless, it has a lot of benefits.

Notice that quantifying the results or outcomes that you are getting from organic social media can be quite hard since these are mainly indirect benefits. The truth is that you're not actually selling your products in a direct way. Instead, you are putting yourself available on the market. And this may lead to interviews, conferences, speaking to the media, among others.

On the downside, you need to understand that each social media network that you use has its own algorithm. So, this means that one may take you more time to get the reach you want than another one.

#1: LinkedIn:

LinkedIn is one of the best social media platforms that you can use for your content strategy. After al, its algorithm has been pretty much the same for the last 15 years and you can take advantage of it.  

When you are using LinkedIn, you want to ensure that you have a lot of comments. So, you can simply ask your staff, family members, and friends to comment on the post that you shared so you can get more impressions.

One of the things that you need to keep in mind is that LinkedIn tends to give personal profiles more attention than to company pages. After all, the social media platform wants to make money.

#2: Facebook:

When you don't share a lot of content on Facebook, then you should definitely consider using Facebook Groups.

Notice that the goal isn't simply posting and hoping everyone in the group will see it. Instead, you need to have a strategy. And to define one, you need to understand how the algorithm works.

One of the best things you can do is to use Mondays to ask the group something specific about themselves. The truth is that people love talking about themselves and this can create the engagement that you need.

When you want to drive traffic to a page, instead of simply add a link to your Facebook page, you should create a mini graphic or 2 or 3 mini key points and then share the link only in the first comment.

#3: Medium:

Using Medium is also a great opportunity to share your content especially when your audience is mainly tech people.

Notice that if you decide to write for Medium, you won't have an immediate or very high conversion rate. However, you can be sure that it gives a lot of visibility to your business. One thing to keep in mind is that you should have a publication rather than to simply be an individual publishing content. In addition, you should also consider reposting your evergreen content every week since there is no penalty for duplication.