Many businesses have multiple stores or showroom locations. Now, should you create 1 umbrella page or should each showroom manage their Facebook pages separately? By using one umbrella page and multiple subpages, you can strengthen your business' online presence and provide your customers with relevant information and updates.
Steps for setting up one umbrella page and multiple subpages:
- Make an umbrella Facebook page
- Log in to your Facebook account and navigate to https://www.facebook.com/pages/create
- Choose the category that suits your business most (e.g., "Local business or local place")
- Fill in the required information, such as business name, address, phone number and website
- Add a profile picture and cover photo that represent your business properly
- Create subpages for each store or showroom
- Repeat step 1 for each store or showroom and make sure to use unique information and images relevant to each specific location
- Make sure the name of each subpage begins with the company name followed by the location (e.g., "Company Name - Amsterdam")
- Link the subpages to the umbrella page
- Go to the umbrella Facebook page and click on 'Settings'
- Choose 'Locations' from the left menu
- Click 'Edit location settings' and make sure the 'Enable locations for your page' option is enabled
- Click 'Add locations' and enter the URL of each subpage
- Make sure the locations are correctly linked on the map
- Manage your pages effectively
- Use the umbrella page to share general information, company updates and national promotions
- Use subpages to share specific information, events and promotions for each location
- Respond to customer messages and questions through the appropriate subpage to provide great customer service
- Add administrators and editors to each subpage to facilitate the management of each location
- Analyze and optimize
- Regularly review the performance of your umbrella and subpages using Facebook Insights
- Identify trends and popular posts to optimize your content strategy
- Monitor the engagement and growth of your pages and adjust your marketing strategies accordingly.
With this guide, you can now set up and manage an umbrella Facebook page and multiple subpages for your business with multiple stores or showroom locations.
Here are some additional tips and best practices to get the most out of your Facebook pages:
- Consistency in branding and content
- Ensure consistency in the branding and visual style of your umbrella and subpages to create a unified appearance
- Create a content calendar to share regular updates and promotions across all pages while keeping in mind the specific needs of each location
- Use Facebook ads targeting specific locations
- Use Facebook ads to expand your reach and target potential customers near each store or showroom
- Set up segmented ad campaigns with location-specific targeting to ensure your ads are relevant to local audiences
- Integrate other social media and online platforms
- Integrate your Facebook pages with other social media accounts (such as Instagram and Twitter) and your website to create a seamless online experience for your customers
- Share content from your Facebook pages on other platforms to generate more traffic and engagement
- Promote customer reviews and testimonials
- Encourage satisfied customers to leave positive reviews and testimonials on your umbrella and subpages
- Share customer success stories and positive experiences on your pages to increase the trust of potential customers
- Stay up to date with Facebook algorithm updates and new features
- Follow Facebook news and stay up to date on algorithm updates and new features to ensure your pages are performing optimally
- Test new features and tools (such as Facebook Live, Facebook Shops and other business tools) to discover which ones work best for your business needs
By following these steps and best practices, you can effectively manage your umbrella Facebook page and multiple subpages. This will enable you to build a strong online presence, run targeted marketing campaigns and better meet the needs of your customers in each specific location.
