The Only Guide You’ll Ever Need to Build & Execute a Results-Driven Digital Marketing Campaign
Data fetched from Statista indicates that more than 90% of European households have access to the internet. From purchasing groceries online to getting your favorite dishes home-delivered, people have begun relying on the internet like nothing we’ve ever seen before.
Stats from Eurostat 2021
And with an ever-increasing number of people using the internet for purchasing their favorite products and services online, it’s a perfect opportunity for businesses to establish a rock-solid online presence and run strategic marketing and advertising campaigns.
More than 1.9 billion websites exist, of which a majority are businesses trying to put their products as well as services in front of their target audience. And as stated by Bill Gates, “If your business is not on the internet, then your business will be out of business.”
While digital marketing has helped millions of businesses hit their KPIs and grow, randomly tapping into social media marketing or email marketing without a full-proof digital marketing strategy in place will not help you achieve the desired results. Effective marketing campaigns demand research, time, planning, and patience.
Hundreds, if not thousands, of your competitors are already trying to target the same set of people you are. And if you want your digital marketing campaigns to be successful, strategic planning and implementation is key to success.
To help you tap into the unbelievable power of digital marketing, we’ve put together a step-by-step guide that you need to follow to launch and execute an actual results-driven digital marketing campaign.
Without further ado, let’s dive straight into it.
How to Plan & Execute a Results-Driven Digital Marketing Campaign for Your Business in 2022?
Following are the steps you need to follow to build a conversion-focused and results-driven digital marketing campaign for your business:
- Define Your Goals
- Define Target Market
- Lock in Your Budget
- Determine the Strategies You’d Like to Tap Into
- Set Up Your Campaign
- Measure & Optimize
Define Your Goals
While the end goal of almost all marketing campaigns is a maximum number of conversions, you can only turn as many of your prospects into paying customers by setting both short and long-term goals. Remember – digital marketing is a strategic process, and if you want to achieve the desired results, it’s critical to build a results-driven marketing funnel. And while building a marketing funnel is of utmost importance, you need to work on fueling the top of it with different marketing strategies like social media marketing, SEO, PPC, and many more.
So – way before you begin creating your marketing funnel and getting your first marketing campaign up and running, it’s important to laser-focus on what you aim to achieve. While the end goal is a maximum number of conversions, to reach this end goal, you need to set other goals like improved rankings, increased brand awareness, quality lead generation, and more.
To set your digital marketing campaign up for success, it’s important to set both short and long-term goals. Based on these goals, you can not only decide which marketing channels you should be focusing on and the strategies you should be implementing, but you can also build a results-driven marketing funnel that’ll help you achieve every single one of these one step at a time.
Define your target market and your buyer persona's
Define Target Market
You have a brilliant product.
You are ready to invest thousands of dollars in marketing and advertising.
BUT! There’s just one BIG problem.
You do not know who your target audience is. You don’t know who to reach out to and put your products and services in front of.
Most importantly, you don’t know their pain points and problems.
Without being familiar with who your target audience is and what their pain points and problems are, you’ll never be able to build results-driven marketing campaigns.
The next step to building a results-driven marketing campaign is to ask yourself:
- Who am I trying to reach out to?
- What are my audience’s motivations?
- What are their pain points and problems?
- How do they like to communicate?
- What marketing channels do they use?
- Where do your prospects as well as customers hang out the most online?
- Where do they prefer to find information?
- And more!
At the same time, you need to gain insights into their target demographics like age, gender, location, interests, and more. And once you do that, what’s equally important is to divide your target audience into different categories – which we also like to call “buyer personas.”
Now, it’s important to note that not all your prospects and customers belong to the same category.
If you run a leather bags store, you may want to divide your target audience based on various factors like age, gender, location, and more. For example, if you are planning to run paid ads, maybe you’d want to avoid putting leather bags made for men in front of women and vice-versa.
Doing this will not help you build laser-focused marketing and advertising campaigns, allowing you to put the right message in front of the right people at the right time.
Stick to your budget and measure results
Lock in Your Budget
Before you start planning your campaign, it’s important to lock in your budget. If you run a small business, you may not have thousands of dollars each month. And while that’s normal, having a limited budget shouldn’t stop you from promoting your business online.
If you are trying to do it all by yourself, then you need to take into consideration different costs like content creation, monthly ads budget, employee costs, and more – depends on the strategies you’re looking forward to implementing. We’d advise you to consider hiring a reliable digital marketing agency that’ll help you not only run strategic digital marketing campaigns but build a custom-tailored plan that suits your needs.
Once you define your goals and gain insights into your target audience, you’ll have a much better idea of how much you’d have to end up investing. Take into consideration the amount you’re willing to invest in marketing, and based on this amount – you can determine the strategies you can run and implement.
During the initial stages, we’d advise you to test different strategies and try to gain insights into what’s working for you and what’s not. And based on the results, you can put your money on the strategies that delivered great results during the testing part. And as you start generation results, you can increase your budget and tap into other strategies.
Determine the Strategies You’d Like to Tap Into
As we mentioned before, digital marketing is a strategic process and involves promoting across different channels as well as applying different strategies. Some of the top digital marketing strategies include:
In our opinion, these are some of the pillars of digital marketing. Now, depending on your goals, target market, your business model, and budget, it’s important to pick the strategies you’d like to focus on.
If you have a pretty limited budget, then in the initial stages, we’d suggest you focus on your PPC efforts – as it’ll help you instantly attract traffic towards your website. And as you see your PPC campaign delivering results, you can invest in SEO – which is a long-term strategy.
But in the end, the strategies you’d like to tap into depends on different factors. If you want to hit the top of Google for certain keywords, you need to start investing in SEO from the get-go. At the same time, if you want to grow your email list, your focus should be on email marketing.
The use of CRM and REVOPS
Set Up Your Campaign
The next step is to set up your marketing campaign. Now, as we mentioned before, you need to build a fool-proof marketing funnel to achieve the best possible results.
This means – if you are running PPC ads, then you need to make sure that when your prospects land on your website, it’s user-friendly, visually appealing, and offers a great user experience – such that it brings them further down the marketing funnel and helps convert them into paying customers. Similarly, if you are running email marketing campaigns, you need to make sure that you’re able to get your audience on a call with you or get them to take the desired action.
Depending on the strategies you’re looking forward to implementing, we’d advise you to think in terms of the entire funnel. And this is the only way you will achieve tremendous results.
Measure & Optimize
And here’s the final step. Digital marketing involves a lot of trying, testing, monitoring, and optimizing. While some strategies may have delivered a company impressive results, the same may not be the case with your business.
As we mentioned before, it’s advisable to try and test out different strategies to understand what’s working for you and what’s not. If you are looking forward to attracting professionals, Instagram or Facebook ads may not work for you – that’s because LinkedIn is the platform where most professionals consume business-related information.
At the same time, if your target audience involves people looking for pest control services, Google Calls-Only Ads may probably deliver better results than Standard Text Ads.
At the end of the day, you’ll only know when you try and test out different strategies. And once you do that, you can optimize your campaigns and continue measuring results.
Running a results-driven marketing campaign requires smart and strategic planning plus implementation. Think of it as a strategic process that involves a lot of trying, testing, measuring, and optimizing than it being a simple, straightforward process.
From setting your goals to conducting target market research to applying the right strategies to consistent monitoring and optimization, a successful digital marketing campaign can’t be built overnight and requires businesses to put in a lot of time, effort, and smart work.
And that’s the secret sauce to success.