4 min read

Best Practices for Social Media Ad Campaigns on a Limited Budget


pinterest logo

The world has gone digital and one of the effective ways to reach your target audience is by placing social media campaign ads. Unfortunately, not every individual or business can afford a robust budget for their social media campaign ads. In this blog post, you will learn how to achieve the most for your social media campaign ads with a limited budget. What are the best practices for running social media ad campaigns on a limited budget? Let's find out! We will explore all of that and more in the article. Keep reading!

What is the best budget for social media ads?

There is no general answer to this and individual budgets depend on various factors like industry, social media platform used, objectives, etc. However, a common and logical approach is to start with a modest budget, check performance and increase gradually based on the performance data.

Starting with a modest budget you can afford allows you to test various ad formats and targeting options without resulting in you overspending your money. As the ad campaign gets more traffic, then you can think of allocating a more robust budget to a higher-performing platform and ads. 

Hence, it is best to say that the best social ads are the one that suits your marketing goals and helps you get a positive investment in the long run. 

How do I advertise on social media with a limited budget?

Social media ads are a great way to drive more engagement, likes, and followers to your page. However, to make this effective, adopt strategies that favor your budget. If you are working with a tight budget, here are the best practices for running social media ad campaign.

instagram profile

Have a clear, precise goal and objectives

Are you looking to increase brand awareness, drive traffic, or generate leads through your social media campaign ads? Having a specific goal for your campaign ads will help you focus your efforts and limited resources.

Know your target audience

Understanding the behavior, interest, and demographic of your target audience will further help you understand and create content that they want and need. You wouldn't need to do a trial and error method of what content to post or send money on, hence, reducing content creation costs.

Invest in the right platforms

Ensure you choose and focus on the right social media platform where you have an active target audience. It is wiser to invest in these platforms for social media ads than share your budget across other multiple social media platforms. Your target customers are your prospects and this makes your ad more effective.

Monitor your ads performance

Ensure you monitor your ads data and performance regularly in order to identify which ones are working on it. You can put ad strategies that are not working on hold and reallocate your limited budget to the ads that are performing better.

instagram logo

Retargeting and remarketing

We highly recommend that you re-target your prospects who have once shown an interest in your product, services, website, or business before. If you have their data, e.g. email list, you can revisit them and remarket to them remarketing social media campaign ads usually have a high conversion rate, and this process is cost-effective too.

Use user-generated content

User-generated content is one way to extend your reach organically and also save the cost of ad creation. One way to achieve this is by encouraging your customers to create and share contents that have to do with your brand. You can use the limited budget to focus on other important things concerning your social media ad campaign. 

Other best practices include creating compelling ad content, setting daily and lifetime budgets, optimizing your landing page, and regularly tracking your Conversions. With all these best practices in place, you can effectively advertise on social media without breaking the bank, reach your target audience, and achieve your marketing goals as well.

whatsapp logo


  • Do social media campaigns need a budget?

Yes, social media campaign ads require a budget to get something productive out of it. When you invest in a budget for your social media campaign ad, you can reach a broader target audience and increase engagement on your social media page as well. 

  • How do you set a budget for a social media campaign?

Just like we thoroughly and carefully analyzed in this article, to set a budget for your social media ad campaign, you have to first Define campaign goals, and know your target audience. Next, consider ad types, analyze competitors, allocate budget by platform, and then run a test ad. Finally, account for contingency, monitor and adjust, and track results and use it to make informed results. 

  • What is the cheapest social media ad?

The cost of social media campaign ads is based on factors like social media platform, targeting, type of ads, and competition. CPC (cost per click) can be considered the cheapest but the actual cost per click depends on the industry and target audience.

linkedin logo

  • What is the average budget for a social media campaign?

The average budget for a social media campaign ad depends on various factors like the campaign objectives, target and active audience, type of industry, and the overall marketing budget available. 

How do you set a budget for a social media campaign?

The best way to set a budget for your social media ads is by using a data-driven approach. To get started, precisely define your campaign goals and understand the demographics of your active audience. 

Understand the cost of campaign ads on various social media platforms and make a choice on which campaign ad format you would love to use. Also, take a moment to understand and analyze your competitors so that you can learn from campaign ads' budgets, strategies, and allocations. 

Putting all these together gives you a better insight into your goals and target audience. With the best practices we noted earlier, choose a social media platform that resonates with your audience and start a trial ad campaign. Ensure you do not spend all your budget allocated on social media campaign ads on this test ads campaign. 

Start with a conservative budget and regularly monitor the performance and effectiveness of the ads. Keep monitoring your campaign performance regularly and adjust the budget as needed to optimize results. 

You can put aside some portion of your budget for unforeseen circumstances. Use KPIs and data gotten to measure the success of your campaigns and prepare for duties campaigns too. With these strategies, you can successfully run a social media campaign on a limited budget.

instagram login screen


Running a social media campaign ad on a low budget does not mean the outcome wouldn't be effective. With the right knowledge, you can achieve the most for your social media campaign without overspending. 

With the tips we have provided for you above, you can create social media campaign ads that resonate with your audience without breaking the bank and still drive desired actions. Which is your favorite tip? Do these strategies work for you? We would love to know! We are rooting for your business. CIAO!. 

Top digital marketing updates: Essential trends and strategies

Top digital marketing updates: Essential trends and strategies

Stay ahead with the most critical digital marketing updates. This article explores the latest trends in AI, social media analytics, voice search, and...

Read More
2024 video marketing guide: Craft compelling videos

2024 video marketing guide: Craft compelling videos

In this article, you’ll learn key practices from setting clear goals to choosing platforms and analyzing performance. Each step is crucial in...

Read More
Marketing funnel stages: Strategies for effective customer conversion

Marketing funnel stages: Strategies for effective customer conversion

Ever wondered how to guide a potential customer from first contact to final sale? Understanding marketing funnel stages is crucial. This...

Read More