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Top 10 must-see video marketing examples for instant inspiration

Searching for video marketing examples to inspire your next campaign? This article features ten outstanding examples that have delivered impressive results. Learn from these real-world campaigns to create engaging and effective video content for your brand.

Key Takeaways

  • Harness the power of video marketing - a versatile tool to engage, convert, and create brand advocates, accessible even for small businesses.

  • Explore diverse video content types like explainer videos, product demos, and testimonials to deliver higher conversion rates and better SEO rankings.

  • Draw inspiration from top-tier examples such as Dollar Shave Club and Blendtec, which demonstrate the effectiveness of strategic, creative, and authentic video marketing.

What is Video Marketing?

Illustration of a person watching a video on a smartphone

Imagine harnessing the power of visuals, sound, and storytelling to catapult your brand into the limelight. Video marketing is that power, a multifaceted tool designed to engage audiences, showcase your products, and share your vision across a spectrum of digital platforms. From the scroll-stopping explainer video on social media to the in-depth demo videos on your website, add video marketing to your strategy to turn viewers into advocates and browsers into buyers.

Yet, despite its proven efficacy, many small business owners shy away from video content, fearing the perceived complexities and costs. Let’s debunk those myths and embrace video marketing as a tangible, impactful component of your marketing strategy, no matter the size of your business. Small business videos can be an essential part of this strategy.

Benefits of Using Video in Your Marketing Strategy

Cartoon of a video player with a rocket symbolizing high conversion rates

Step into the world of video marketing and unlock a treasure trove of benefits designed to propel your brand forward. Engage your audience with explainer videos that simplify complex concepts, dazzle them with engaging brand videos that tell your story, or build trust with testimonial videos that resonate on a personal level. What’s more, these visual narratives are not just captivating; they’re also converting, with video content consistently delivering higher conversion rates and better SEO rankings.

But here’s the clincher: video marketing isn’t the exclusive playground of big-budget players. Even with modest means, you can produce educational videos or short video snippets that resonate deeply with your audience. Embrace the reality that in video marketing, creativity and authenticity are the true currencies, and they are well within your reach.

Types of Video Marketing Content

Illustration of various types of video marketing content

The video marketing landscape is as diverse as it is dynamic, with a myriad of content types serving different purposes within your marketing funnel. Some of these content types include:

  • Explainer videos, which break down your offerings with clarity and wit

  • Demo videos, which take viewers on a hands-on journey through your products

  • Brand videos and customer testimonials, which weave stories that build emotional connections

  • Educational videos, which position you as an industry thought leader

Each of these content types has its own unique benefits and can help you achieve different marketing goals.

Selecting the right video type is not just a matter of preference but strategy. A well-crafted explainer video might be the key to unlocking the potential of your marketing video efforts, while in-depth product demos provide the detailed insight that turns prospects into customers. Each video type is a piece of the puzzle, fitting together to form a complete picture of your brand narrative.

Top 10 Video Marketing Examples

Illustration of diverse video marketing examples

Draw inspiration from the brands that have set the bar high with their innovative and impactful video marketing campaigns. From startups to tech giants, these examples showcase the breadth of creativity and effectiveness in video content that captures and holds the audience’s attention.

Let’s dive into these top-tier examples and understand the secret sauce behind their success.

Example 1: Dollar Shave Club

Nothing quite says “disruption” like Dollar Shave Club’s debut explainer video. It featured the company’s CEO, humorously navigating through their warehouse, delivering a low-cost promise that resonated with millions. Its viral nature wasn’t just luck; it was a strategic masterpiece of humor, simplicity, and brand voice that showcased the value of their service, setting a new standard for startup launch videos.

Example 2: Blendtec's "Will It Blend?"

Blendtec took product demos to an unprecedented level with its “Will It Blend?” series. By blending improbable objects like smartphones and golf balls, they not only showcased the blender’s sheer power but also concocted a recipe for virality that skyrocketed online sales by 700% over three years.

This series is a testament to the power of creative content in demonstrating product prowess.

Example 3: Airbnb's Brand Story

Airbnb’s “We Are Here” campaign is a masterclass in emotional storytelling. Through videos that highlight the uniqueness and diversity of their hosts’ experiences, Airbnb emphasizes its core values of community and belonging. This approach not only supports their brand voice but also serves as a conduit for transforming customers into brand advocates on a personal level.

Example 4: Slack's Customer Testimonial

Slack’s customer testimonial video, “So Yeah, We Tried Slack…”, is a prime example of the potency of authentic customer feedback. It features a mosaic of real users sharing how Slack has revolutionized their communication, peppered with humor that humanizes the brand.

This video not only demonstrates the product’s value to potential customers but also showcases the satisfaction of its diverse existing customers, making it a compelling piece of marketing.

Example 5: HubSpot's Educational Series

HubSpot has carved out a niche in the educational space with its video series that delivers bite-sized marketing wisdom. These videos cover a gamut of topics, providing invaluable insights that empower marketers to enhance their strategies.

HubSpot’s commitment to education has cemented its status as an authority in the marketing industry, showcasing the power of educational videos.

Example 6: Apple's Product Launch Videos

Apple’s product launch videos are a spectacle of marketing excellence, with a polished aesthetic that captivates viewers. The meticulous attention to detail, seamless transitions, and high-quality graphics not only highlight the product’s features but also embody the innovation at Apple’s core.

These videos are a blueprint for presenting new products in a way that is not only informative but also aspirational.

Example 7: GoPro's User-Generated Content

GoPro’s approach to video marketing is grounded in the authentic experiences of its users. By curating user-generated content, GoPro showcases the versatility of its cameras across extreme sports, travel, and daily life. This strategy not only builds a robust community but also serves as a testament to the camera’s durability and quality, as seen through the lenses of its adventurous customer base.

Example 8: Nike's Inspirational Ads

Nike’s “Dream Crazy” campaign, featuring Colin Kaepernick, is a stirring example of how a brand video can transcend product promotion to address societal issues. This campaign, emotionally charged and undeniably bold, demonstrates the power of aligning a brand with its values and the impact it can have on its audience, inspiring action beyond the purchase.

Example 9: Shopify's Case Studies

Shopify’s case study videos serve as a powerful conversion tool by chronicling the successes of similar businesses. These videos:

  • Showcase Shopify’s expertise and achievements

  • Resonate with prospective customers by demonstrating tangible results

  • Provide a clear pathway for small business owners to envision their own success with the platform.

Example 10: Moz's Whiteboard Fridays

Moz’s Whiteboard Fridays:

  • Demystify the complexities of SEO

  • Offer a wealth of knowledge through approachable, illustrated tutorials

  • Educate viewers on SEO strategies and tactics

  • Foster a deeper understanding

  • Empower marketers to elevate their digital presence.

The casual, yet informative, style of these videos makes them a staple resource in the marketing community.

How to Create Effective Video Marketing Content

Cartoon of a person planning a video marketing strategy

Creating video content that not only informs but also inspires requires a blend of strategic planning, compelling storytelling, and technical finesse. Whether you’re crafting an explainer video for a new product or filming a customer testimonial to build trust, the process from conception to production is integral to the success of your video marketing efforts.

Planning Your Video

The planning stage is where your video marketing strategy begins to take shape. Establish clear objectives and get to know your audience intimately—what engages them, what solves their problems, and what resonates with their values. By doing so, you can develop effective marketing strategies that cater to their needs.

Authenticity is key, so ensure your video reflects the true spirit of your brand while targeting the needs and preferences of your audience.

Writing a Compelling Script

A well-structured script is the backbone of your video. It should:

  • Guide viewers through your narrative with a conversational tone

  • Present a compelling hook within the first few seconds

  • Culminate in a clear call to action.

Remember, a script that resonates with your audience can transform viewership into engagement and, ultimately, into loyalty.

Production Tips

Production quality can make or break your video marketing content. Embrace tools and techniques that enhance the visual and auditory experience. Even with a modest budget, proper lighting, clear sound, and a steady camera can produce professional-looking results.

Including a visual direction in your script ensures that your message is delivered effectively and aligns with your brand’s aesthetic.

Promoting Your Video Content

Once your video content is ready to shine, it’s time to get it in front of as many eyes as possible. A multifaceted promotional strategy that spans social media, email, and your website will ensure your videos reach your target audience and beyond.

Optimization for search engines and social platforms, engaging with your community, and creating platform-specific teasers are key to amplifying your video’s impact.

Social Media Marketing

Social media serves as a vibrant stage for your video content, where creativity meets community. Boost your social media presence with:

  • Teasers that spark curiosity

  • Engaging with comments to foster a sense of belonging

  • Collaborating with influencers to introduce your videos to new audiences

Remember, each platform has its nuances—what captivates on Instagram may differ from what resonates on Twitter.

Email Marketing

Don’t underestimate the power of email marketing in promoting your video content. By embedding videos in your emails or newsletters, you’re adding a dynamic element that captures attention and encourages engagement. Personalized and media-rich email campaigns can be a direct line to your audience, boosting sales and building lasting connections.

Embedding Videos on Your Website

Your website is your digital storefront, and videos are the window displays that draw visitors in. Embedding videos within blog posts or product pages not only enriches the user experience but also improves your SEO, increasing the chances of your content appearing in Google searches.

This strategy leverages engaging videos to add value to your site and keep visitors engaged.

Measuring Video Marketing Success

To truly understand the impact of your video marketing efforts, you must measure success with precision. Establish KPIs such as click-through rates, conversion rates, and engagement levels to gauge performance. Analyzing metrics like play rate and social sharing offers insights into viewer behavior, while feedback from comments provides qualitative data to refine your strategies.

Remember, success in video marketing is not just about views; it’s about meaningful interactions and measurable outcomes.


As we journey through the realm of video marketing, it’s clear that this medium offers a potent mix of engagement, education, and conversion potential. From the creative spark of an explainer video to the strategic deployment of customer testimonials, video content can transform the way your brand connects with its audience. Through planning, scripting, production, and promotion, you have the tools to craft video narratives that resonate and inspire.

Armed with these insights and inspired by the success stories of trailblazers in the field, the stage is set for you to embark on your own video marketing adventure. Embrace the power of video to tell your brand’s unique story, connect with your audience on a deeper level, and drive your business forward. Now, go forth and captivate the digital world with your vision!

Now that you've read some examples, craft compelling videos yourself with our video marketing guide. If you don't have a solid video marketing strategy yet, take a good look at our blog about tips on winning video marketing strategies. It is essential to have a powerful strategy before making videos!


Frequently Asked Questions

What is the most popular video marketing?

The most popular video marketing platform is YouTube, with nine out of ten video viewers using it. It is the go-to platform for video consumption.

What makes a video marketing campaign successful?

A successful video marketing campaign is achieved through a well-defined strategy, compelling storytelling, high-quality production, and targeted promotion. It engages the audience, aligns with brand values, and drives measurable results like increased engagement, leads, and conversions. So, focus on these elements to create a successful campaign!

Can small businesses benefit from video marketing?

Yes, small businesses can definitely benefit from video marketing. It's a powerful tool to enhance brand presence, connect with the audience, and compete with larger companies, even with modest budgets. Start incorporating video content into your marketing strategy today!

How important is video quality in video marketing?

What truly matters in video marketing is the authenticity and relevance of the content to your audience. While high-quality production can enhance the viewer's experience, focus on delivering a compelling message that resonates with your viewers.

What types of video content work best for engaging an audience?

The best type of video content for engaging your audience depends on your specific goals and who you're trying to reach. Explainer, brand, demo, and educational videos are great for different purposes, while testimonials and user-generated content can also be powerful additions to your strategy. Take the time to understand your audience and tailor your content accordingly.

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