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The burning importance of branding


How is your company perceived by customers?

Does your name and logo elicit a positive response?

Is it time to revamp the look and feel of your brand?

A strong brand identity is essential to make an impression, especially now that people's attention spans are shorter than ever.

Companies need to stand out, intrigue and spur action amid more competition.


More than just a logo


A logo, name, slogan and tone of voice together form a brand's identity.

They can transform a brand from unrecognisable to unforgettable, with different benefits for companies:

CNIP new media

Builds customer loyalty

What better way to prove to customers you care than a brand they know and love, are interested in staying up to date with, and want to refer to others?

CNIP new media

Enhances growth potential

People worldwide recognise the McDonald’s brand, with its yellow logo and famous slogan. Why not establish your business with a similarly effective identity?

Cnip New Media

Motivates people to buy 

To remain competitive, the regular launch of new products and services is a must. Have you created a brand image that inspires customers to keep coming back?



Print & logo design


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Branding makes the world (of business) go round

CNIP collaborates with small and large businesses alike, serving their every specific branding need.
Here is how it works:

To begin with, we will conduct a thorough audit of your existing brand identity.

Our team will discover the elements that are working well, and which areas could be improved.

After the audit, CNIP will work with you to identify the ‘why’ behind your brand.

This step is a prime opportunity to consider the wider mission and vision of your business.

What sets you apart from the competition, from your logo to the brand name?

Together, we will start devising an identity that highlights and celebrates your uniqueness.

The final stage is to explore and integrate your brand’s purpose into its identity.

This may sound complex, but do not worry – our branding specialists are here to assist.


Leave it to the professionals


Backed by over 20 years’ experience, the CNIP team knows what it takes to plan, devise, and launch a robust brand identity.

No matter how original or complex the nature of your business is, we can help.


We understand that sometimes, it can be difficult to translate the passion you have for your brand into words.

That is where we come in, converting your overarching vision into an iconic identity.


From working with CNIP, you will end up with a recognisable and respected brand that consumers enjoy interacting with.

We are also happy to help update and refresh your identity in the future!

Is your brand in need of an identity transformation?


If so, CNIP would love to hear from you! Please get in touch via one of the contact methods below, and a member of our branding team will do their best to respond within 24 hours.


+32 (0)9.396.58.83

Ghelamco Arena
Ottergemsesteenweg-Zuid 808 B – bus 125
9000 Gent

Maandag - Vrijdag van 9u tot 17u