The new standard for marketing is digital marketing, but many owners of small- and medium-sized enterprises aren’t clear on what digital marketing agency does and how one can benefit an SME.
In this blog, we’ll look at those questions, talk about how a digital marketing agency can bring customers to an SME, and offer some advice for choosing one.
Let’s dive right in the benefits of a digital agency for small and medium-sized enterprises!
A marketing agency, traditionally, was a firm that created advertising for a company. They did all the design for magazine ads, television ads, and wrote scripts for radio ads.
With the advent of the internet, social media, and search engines, marketing has changed radically. While all the old ways of marketing still exist, the digital side has become the fastest, most direct way to reach potential customers.
The internet is built on data about every consumer. From the moment they first log on to the time they spend on social media to every purchase they make, a profile is built about each individual. Digital marketing agencies use the tools provided by sites like Facebook, Google, Twitter, and Instagram to create marketing and advertising aimed directly at an SME’s potential customer base.
Think of it this way: A billboard is simply there. Everyone sees it, even people who will never need or want your product or service. Digital advertising puts ads and marketing materials directly in front of people who are likely to need and want your product or service.
The complete toolbox of a digital marketing agency could fill a book with details, but in this short blog, let’s look at a few examples of how a digital marketing agency can benefit an SME.
Responsive web design - Your website is the place where your potential customers will most likely find you. Over 90% of all purchases start with a search on the internet. If your website doesn’t look great, you can lose customers right inside their homes.
SEO - Search engine optimization is how potential customers find you. SEO helps Google find your website among the billions of sites on the internet. Making sure your SEO is up to par will drive more traffic to your website.
CRM Integration - A CRM (customer relationship management) program is an excellent way to ensure that every customer is treated well and that you take every opportunity to sell to them. Integrating your CRM with the rest of your marketing, advertising and media efforts will help you see what every customer has ever done.
Automation - Using automation, you can guide every customer through their journey effectively. Emails, phone calls, SMS messages and much more can be automated to arrive at the right moment on their journey.
Social Media Marketing - Whether it’s social media posts or paid advertising, the entire world is on social media. A digital marketing agency can help you reach all your customers.
Traditional Marketing - Great digital marketing agencies do more than just online marketing; they use traditional marketing to reach customers too. Radio, TV, billboards, etc. are all still excellent tools for brand building and reaching a specific geographic customer base.
Design Assets - Because so much of what digital agencies do requires impeccable design skills, they design logos, marketing materials, and much more. Having one team do everything is one of the best ways to ensure that all your marketing efforts are moving in the same direction.
There are millions of digital agencies in the world. Since they operate online, it can seem easy to choose the cheapest one. Sometimes, that’s not the best idea. The agency you choose needs to have certain skills and knowledge to ensure success.
In short, a digital marketing agency can deliver more customers and more revenue. The entire world is connected through the internet; a digital marketing agency can find those people and bring them to your business.
They also define your brand, create an identity that your customers and potential customers will come to recognize instantly. Using graphic design, websites, social media, and more, they create the assets that tell the world what your business does and why they should do business with you.
Digital marketing isn’t the wave of the future, it’s the present. It’s now. It’s the only way to reach your potential customers easily and quickly.